"One never goes so far as when one doesn't know where one is going ."
Johann Wolfang von Goethe

Sarah has over 15 years senior commercial experience from leading biotech companies (Amgen & Wyeth, UK) and consultancy.

In 2003 Sarah founded 360 Degrees (Healthcare Marketing) Ltd in the UK, a specialist healthcare marketing consultancy delivering cost-effective improvements in marketing and sales effectiveness for clients in human health, animal health and aquaculture. Her particular area of interest is new product introductions, particularly those subject to Health Technology Assessment and therefore requiring 'managed entry'. She utilises her extensive network of NHS Advisors in programme design to ensure deliverables are implementable and applicable to the 'real world'.

Sarah has a BSc in Biochemistry from the University of Wales and is a Fellow of both the Chartered Institue of Marketing and the Institute of Sales & Marketing Management.