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Pre-marketing and launch strategy | |
We specialise in formulation of pre-marketing and launch strategy: | |
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Market assessment: drivers, attractiveness, opportunities and threats. |
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Candid assessment of product proposition based on external insights. |
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Identifying key issues, strategic challenges and risk. |
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Defining positioning and profiling options. |
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Developing strategic imperatives and key cross funtional strategies. |
Strategy challenge | ||
We provide external challenge to guide strategic planning and decisions through focused processes. | ||
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Team workshops to pressure-test, validate or re-construct plans. | |
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Market research internationally to understand commercial insights which drive strategy development. | |
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We have systems in place to identify and access highly targeted respondent samples in key markets. | |
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Depth interviews with physicians and influencers are undertaken in-house with capabilities to offer local language (English, French, German, Italian). | |
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Internet/Intranet surveys - reaching a broader target audience, we offer cost effective internet surveys compliant with data protection legislation. Studies include capabilities audits and physician and pharmacist market studies | |
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. Winston Churchill |
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Global life cycle planning | ||
Dynamic competitive markets require flexible responses for companies/products to be successful. | ||
We deliver: | ||
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Commercial input into research and development. | |
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Assessment of cross functional aligment. | |
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Prioritisation of indications and resources for optimal return. | |
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Scenario planning and risk assessment. | |
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